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L’Oréal’s Electronic UV Sensor Sticks With You

L’Oréal kicked off the 2018 Consumer Electronics Show with the unveiling of its battery-free wearable electronic UV sensor: UV Sense.

The itty-bitty device—designed to stick on the thumbnail, which receives “optimal” sunlight—measures individual ultraviolet exposure.

 Excessive exposure to UV radiation, as anyone who’s spent a few hours under the scorching sun knows, can cause sunburn, eye damage, and some forms of skin cancer.

Despite the warnings, though, plenty of people forget to slather on the sunblock or pull on a hat. So beauty company L’Oréal took matters into its own smooth-as-a-baby’s-butt hands in 2016 when it introduced My UV Patch, a stretchable skin sensor that monitors ultraviolet exposure and educates users about sun protection.

Produced by dermatological skincare brand La Roche-Posay, the one-inch-thick transparent patch contains photosensitive dyes that change colors when exposed to UV rays.

The high-tech device fits on your thumbnail (via L’Oréal)

UV Sense builds on the square pasty, boasting a wear time of “several weeks”; less than two millimeters thick and nine millimeters wide, the sensor can be reapplied to the nail using provided adhesives.

“Armed with research and consumer insights from the original My UV Patch, we set out to create something that blends problem-solving technology with human-centered design, offering real-time data and longer wear in a discreet product that fits any lifestyle,” Guive Balooch, global vice president of L’Oréal’s research and innovation technology incubator, said in a statement.

The thumbtack-esque accessory will be available on a limited basis in the US this summer; a global launch is expected in 2019. La Roche-Posay is also selling a new limited-edition My UV Patch, designed by Yves Behar.

 “Design and technology are inextricably linked, and as products become more personalized to individuals, both elements are integral to providing people with seamless experiences, Behar said. “By working with L’Oréal, we are able to pair deep expertise in beauty tech with an effective design that enhances consumers’ well-being without distracting from their everyday lives.”

The firm worked with wearable tech maker MC10, Inc., and Northwestern University’s John Rogers, who studies flexible, stretchable electronics.

Source: geek.com

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