Reels vs Tiktok is a fairly new battle. Since the success of TikTok has spread from Gen Z to a variety of age groups, Instagram has launched Reels in an attempt to take back the audience it lost to its adversary, which is still steadily rising in popularity.
Now that Reels has been growing for a good few months, Instagram has had the time to flesh out its interface and tools – to match TikTok or outshine it. Has it achieved that yet or is it just a carbon copy of the concept? And has TikTok made any changes to counteract this new opponent? We discuss all of this in more in our guide to the two video platforms.
Although both TikTok and Reels are based around the same idea, the 30 second limit on Reels gives it quite a different premise. It limits users to snappy, simple messages and how-tos, while the 60 seconds available on TikTok leaves room for mini series which stretch over several parts. This is worth noting as a tactic to increase engagement and profile views. A one minute video is already a tiny amount of time to condense a creative idea into, but it does allow just enough room to adapt and experiment within it.
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