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7 Industries That Augmented Reality Will Take Over in 2018

he world is galloping to an artificial environment rather than living in a physical world. We cannot think of our lives without digital technologies and gadgets in it. Imagination has no bounds and so does technology. One of such citable examples of this is the evolution of Augmented Reality (AR). The term ‘Augmented Reality’ itself was coined in 1990 and is attributed to a former Boeing researcher, Thomas P. Caudell.

Holding the potential of superimposing our digital world on the real one, AR has heralded a new age of digitization. The applications and techniques utilizing AR have been a massive success and the impact can be seen on various industries.


In 2016, earning $2 million in just the first week, Pokemon Go blew up the gaming industry. It was marked as one of the extraordinary leaps in AR app development. ‘Bitmoji’ and ‘Sky filters’ in Snapchat are one of most common AR experiences we go through in our daily life. Moreover, Apple’s Animoji is one such example how we can use our front cameras of mobile phones for having amusing use of AR. As compared to other technologies which require specific instruments, AR is growing fast and getting into the roots of entertainment industry rapidly.


AR yields a new field of application for the healthcare and medical industry. Overlaying digital images on the actual tools, it can help surgeons to work with more precision and is less time consuming. One can understand the blood vessels and organ system in more detail through it which helps in increased accuracy of treatment. Through ‘Viipar’, a more experienced surgeon in a different location is able to guide the wearer through step to step of the surgery via augmented hands projected onto the patient.


Bringing a digital world on the paper one and involving 3D or multiple views in the visual representation, AR can make the learning process more interesting for students.Using AR based apps in the curriculum; it will be a lot easier to enhance the criteria of learning. ‘Holonize’ is an AR based app which is working with schools to create a portal where architecture and graphic students can display and view 3D models.

Retail and Marketing

In this industry, AR has the sole purpose to improve user experience and reduce customer support expenses. Using this technology, the retailer can present the applicability of their product in real time. With its outburst in the marketing field, AR is replacing the catalogue system rapidly. Introducing virtual ‘try-on’ experiences, it allows the consumer to visualize the product appearance in a room or on their person.


Enhancing the combat methods and strengthening the security of the country, this technology is evident in military training programs these days. For information processing and situation awareness, AR apps can be involved in training the soldiers. ‘GunnAR Helmet’ is a tool that uses AR for tracking, identifying and, fire upon the targets.


AR can be utilized to organize the manufacturing process in an efficient manner which is less time consuming and optimizes the resource consumption in the industry. The technology is beneficial for its remarkable ability in improvement of quality control. It can also provide a simplified mechanism to the technicians for their working environment.

Real Estate

Augmented reality can provide information to the clients before prior to a home walk-through. Possessing the capability of superimposition of digital view on the physical world, this technology is poised to be game changer in the industry. The real estate companies can earn huge amount of profits based on AR representation of their properties and the apps helps the customers to make split second decisions regarding that.

Source: pixelstech

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