Originally posted on prdaily.
Don’t just wing it online. Mind these tips to maximize digital marketing storytelling, engagement and persuasion.
Social media can be a blessing or a curse.
One thing’s for sure: It’s not going away. So it’s essential to learn how to engage better with your customers, employees and followers.
Mind this list of concise guidance to create a more robust, effective social media strategy:
- There are seven C’s of a successful social media strategy: community, content, curation, creation, connection, conversation and conversion.
- Social media was created to start a dialogue, not to have someone give a monologue.
- Social media metrics boil down to three main categories: awareness, sales and loyalty.
- Social media can help boost your career — whether climbing the corporate ladder or starting a new business.
- If you are top-of-mind within your network or industry, you are likely successful on social media.
- Gain a deep understanding of what your target audience likes about your social media activities.
- The most successful people on social media make good use of content curation — the process of sharing the “best of” content on the internet.
- Ensure you have the right mix of content curation and content creation on social media.
- Research shows that the sweet spot for sharing content on social media is 60% curation and 40% creation.
- Your email list trumps your social media followers because you are on “rented” land with social media, while you “own” your email list.
- Content curation is the easiest way to share content on social media because you don’t have to create content.
- Break your heavyweight content (eBooks, research reports, etc.) into smaller pieces, and then share those chunks on social media.
- Pay attention to every element (image, video, caption and comments) of your social media posts to increase engagement.
- Say what others are thinking on social media but haven’t said yet because they can’t or won’t say it.
- Find out where your community interacts on social media, and then hang out at that watering hole.
- Turn social media questions into future content.
- Explain why your social media post should matter to your audience.
- Like all good communication, it is best to listen first.
- Don’t follow someone just because they followed you.
- Genuine social media engagement happens when you are authentic and transparent.
- To make your social media feed more enjoyable, follow more skilled and thoughtful content curators.
- People like to follow people who show their vulnerable and honest sides.
- You don’t need to have a presence on every social media channel.
- Study your target audience, and learn what they share and how they talk to each other.
- Don’t do what celebrities do on social media, and that’s broadcast your message — social media must be a two-way conversation.
- Test, test and test. Try new content formats and different kinds of imagery. Don’t be afraid to tinker; just make sure you benchmark results.
- Share persuasive content that changes the minds of people who consume it.
- Most social media strategies fail because they chase attention instead of earning it by speaking to people’s needs, thoughts, fears, hopes and experiences.
- Under-promise and over-deliver.
- Make every word count on social media; don’t waste people’s time.
- You want people who subscribe to content, not just watch, read, like or comment on your content.
- You can’t attract an audience on social media if you don’t know who you are and what your objectives are.
- Don’t ask your social media followers to take too many actions.
- Quality and quantity matter on social media.
- If something works on one social media platform, see if it works with another one.
- Assume that most of your followers haven’t seen your older posts. So feel free to share popular old posts.
- Reward the behavior and engagement you want to see on social media.
- The more you share your story, the more people will share their story.
- Develop a mission statement for your social media efforts.
- Focus on the top three to five topics you want to be known for, because less is more.
- The more things change on social media, the more they stay the same. Don’t try to chase every new trend.
- Celebrate follower one the same way you celebrate follower 10,000.
- Add value to every social media conversation you have.
- You need a social media strategy. Don’t just wing it!
- To better serve and nurture your social media audience, ask them what they want and what they enjoy.
- You can’t talk about social media without having an ROI conversation, so settle on which metrics truly matter.
- Social media is no longer optional because it has become part of our workflow and job description.
- Write your social media bios in a way that shows your followers the value they’ll get if they follow you.
- Use white space with your social media posts — your text and images need room to breathe.
- Follow people over brands.